Pay Per Click Campaigns

Pay Per Click Campaigns

Pay Per Click (PPC) is a advertising model in digital marketing, that is used to generate traffic to your website. In this model, the advertiser pays the publisher only when the ad is clicked. It's the best and the fastest way to generate revenue. Unlike like in SEO - in which results are visible couple of months later, the results can be shown even couple of hours after the campaign started. It's the most recommended thing to start with.

Pay Per Click is a dynamic and ongoing process, that needs to be managed all the time. Well optimized campaigns can bring you plenty of new customers, but it's important for this process to be iterated all the time. Setting goals, checking the competition and creating copy ads are just the first steps of making a well crafted PPC campaign. It also allows you to target the audience in many ways - like by age, gender, internet activity or even interests.

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DIGITAL DISPLAY CAMPAIGNS

DIGITAL DISPLAY CAMPAIGNS

Digital Display Advertising is a format, which uses graphics with a determined size and format. Mostly it's more used to generate awareness about the company than to generate instant revenue. New technologies allow to create dynamic graphic ads.
SEARCH ENGINE CAMPAIGNS

SEARCH ENGINE CAMPAIGNS

Search Engine Advertising is a model, in which you create ads in the search results (for example in Google). The main advantage of this model, is that it reaches the people that are actually interested in specific product or service. It simply helps them in finding your page and it reaches right people in the right time.
REMARKETING AND RETARGETING CAMPAIGNS

REMARKETING AND RETARGETING CAMPAIGNS

Have you ever looked for a watch in the internet and later you saw only watch ads? This is classic remarketing. In this model, we target people that already saw your product or service, and we want to make them your customers. This format is very effective.
Remember: Pay Per Click campaigns can give you immediate effect but it's very important to optimize them. Best PPC campaigns are a iterative process full of tests and improvements.

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