Pay Per Click Campaigns
Pay Per Click (PPC) is a advertising model in digital marketing, that is used to generate traffic to your website. In this model, the advertiser pays the publisher only when the ad is clicked. It's the best and the fastest way to generate revenue. Unlike like in SEO - in which results are visible couple of months later, the results can be shown even couple of hours after the campaign started. It's the most recommended thing to start with.
Pay Per Click is a dynamic and ongoing process, that needs to be managed all the time. Well optimized campaigns can bring you plenty of new customers, but it's important for this process to be iterated all the time. Setting goals, checking the competition and creating copy ads are just the first steps of making a well crafted PPC campaign. It also allows you to target the audience in many ways - like by age, gender, internet activity or even interests.