Customers buying products and services offered by the company decide whether the company is profitable. Running a business on the market without customers would be pointless.
In this article, we discuss what a sales lead is, why it is so important, and how to get one.
Sales lead is, in a nutshell, contact to the person interested in the offer – it can be not only a private person interested in our services, but also a large company.
In online marketing, sales leads are obtained, among others, through forms in which Internet users voluntarily provide information about themselves – this is primarily about the name, surname, contact details and, optionally, the company name, company address and information about interest related to the given offer.
We divide the leads as follows: cold, warm and hot, as well as B2B and B2C. They can be obtained in many different ways. As we already know what a sales lead is, let’s move on to their division.
We can also classify leads according to who fills them in. Lead B2B is a company interested in our offer (B2B – business to business), while B2C (business to customer) is a lead to a single potential consumer.
At the moment, there are many proven ways to acquire leads. One of them are campaigns in Google Ads. Google is a global tycoon, visited daily by millions of users around the world.
The presence of the company in Google is an absolute priority in the 21st century. The vast majority of consumers are looking for information on any topic in this American search engine.
Thanks to the Google Ads campaign, you can generate a large number of sales leads very quickly. Ads that appear in the search engine are above the natural results, thanks to which many users pay attention to them.
The effectiveness of campaigns in Google Ads is confirmed by many entrepreneurs who thanks to this tool have gained a wide range of dedicated clients.
Every company that depends on achieving success (especially among younger customers) must maintain their company profiles in social media. The absolute minimum is of course Facebook, but many entrepreneurs also decide to run a profile on Twitter, Instagram or Snapchat.
If we want to generate as many hot leads as possible, we should not limit ourselves to just one social platform.
Before you start posting in any social medium, however, you need to think carefully about what our potential customers will be.
It is necessary to specify the style of published posts and the frequency of their placement. It should be remembered, however, that if we do not use the Facebook Ads system, we will only rely on ordinary organic posts, the effectiveness of the lead acquisition activities may be initially unsatisfactory.
It is for a reason that almost every e-shop or company asks us on its website to provide its e-mail address. Email marketing campaigns are still a very effective method for generating B2B and B2C leads.
Thanks to them, it is possible to acquire a wide range of new customers and convince to buy those who have once given up.
Email marketing activities can also be based on cold mailing. The cold mailing campaign is a form of contact used in communication with clients with whom we have not had any correspondence before. It is a type of email that allows us to maintain or establish business relationships and encourage them to buy the products we offer.
Cold email has one distinctive feature. The sender addresses the recipients personally, but that is not all. Each email must look as if it was dedicated to this particular customer.
Personalization of messages is one of the most important elements determining the success of email marketing.
More tips on obtaining leads in the B2B industry can be found in our article “Generating B2B leads – 4 important tips“.