Search Engine Optimization
Search Engine Optimization is a digital marketing process which makes your website more visible in the search results for some specific terms that are connected to your activity. Thanks to it, your site gets better position in the search results, and you can attract more users and find new clients. SEO can be divided into three main actions, which are: On-Page Optimization, Off-Page Optimization and Technical Optimization (which is a part of On-Page Optimization).
SEO is one of the most effective and popular strategies of online marketing. Mainly it's recommended for small and medium companies, that still want to make their company more visible and recognizable. It also allows potential customers to find your product or service by their own, when looking for example for information. It's also a long, or even a constant process, which gives the best results in the future - it's not instant like PPC Campaigns.