Search Engine Optimization

Search Engine Optimization

Search Engine Optimization is a digital marketing process which makes your website more visible in the search results for some specific terms that are connected to your activity. Thanks to it, your site gets better position in the search results, and you can attract more users and find new clients. SEO can be divided into three main actions, which are: On-Page Optimization, Off-Page Optimization and Technical Optimization (which is a part of On-Page Optimization).

SEO is one of the most effective and popular strategies of online marketing. Mainly it's recommended for small and medium companies, that still want to make their company more visible and recognizable. It also allows potential customers to find your product or service by their own, when looking for example for information. It's also a long, or even a constant process, which gives the best results in the future - it's not instant like PPC Campaigns.

on-page optimization1


On-Page Optimization takes place on your website. All the used techniques have one goal - to improve your organic search rankings. It includes keyword selection, optimized content, optimized graphics/pictures on the site and internal links between pages.

off-page otpimization


Off-Page Optimization takes place outside your website. All the used techniques increase authority of your site, and elevates your organic search ranking. It includes link building, content marketing, social linking, Google+ optimization and link analysis.



Technically Optimized website means that your website is ready for indexing - it's the first step in any SEO program. Main elements to check in technical compliance are: robots file, crawl errors, technical duplication, architecture of the site, sitemap, device and browser compatibility and site speed.

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