Every company that wants to achieve market success must ensure the coherence of its business strategy. Public relations is an inseparable element of it.

Public relations activities relate to communication with both clients and business partners. media, influencers and the local environment.

To effectively build effective relationships with the entire business environment, it’s worth reaching for event marketing. A company event is a great opportunity to increase brand awareness among potential customers.

Experts emphasize that both small and large enterprises should decide on event marketing. In today’s world there is a perception that if something is not on the Internet, it does not exist.

This principle also applies to employee events. In today’s article we advise on how to report employee events on the internet.

Event marketing – what is that?

Event marketing, is a series of activities involving the organization of corporate events dedicated to various target groups.

Events can be both one-time and cyclically organized events. In the age of digitization and the huge popularity of social networking sites such as Facebook or Instagram, every business event should be widely reported on the web.

In this way, “virtual participants” interested in the company we run will also be able to participate in our event. The organization of events contributes to building the company’s image and promoting it among potential clients.

Efficiently conducted event marketing activities are a way to strengthen the company’s credibility among its employees and trusted partners and clients.

Efficient planning and management is essential

Regardless of what the business event we are organizing and how we want to organize this event, it is very important that we plan all its individual stages step by step.

Remember to prepare a number of promotional activities related to the organization of the event – not only before, but also during and after the event.

In addition, you must also keep in mind all the people who will participate in the event remotely. If we manage to interest them, then there is a very good chance that they will decide to participate next time.

Each company meeting should be properly reported on the internet. These days is an absolute priority.

The event should have its website, which will contain all the most important information about the place, time and all other details about a specific event.

Invited guests should be able to ask questions. To this end, it is best to create a convenient form and answer the questions sent on an ongoing basis.

Media coverage, i.e. success guaranteed

To ensure that the event is well-publicized, you should not forget to send the right message to the media. In this way, even tens of thousands of potential customers or business partners will learn about our event.

It is also worth considering inviting to an influencer party. Influencers are online celebrities who are very active, e.g. on Instagram and Facebook. They often build huge communities around themselves. Influencers very often promote various products, services and events.

If we want the event organized by us to learn as many young people as possible, then using influencer services seems to be a very good solution.

Influencers can significantly influence the reception of a given brand and contribute to its market success. Their entries are read by thousands of young people a day, so in this case the message about our event will quickly reach the target group.

Facebook, Instagram and other social media

At present, every self-respecting company has a profile on at least one social networking site. If we want our company event to be very popular, it is necessary to post all information about it on Facebook, Instagram, TikTok, LinkedIn or Twitter.

When promoting an event on Facebook, it’s a good idea to use its advertising capabilities – in this way, information about our event will reach a large, specific audience.

The social media coverage of the ongoing event should be constantly updated during and after the event. It is also necessary to create a thematic entry on the company’s website.

Many entrepreneurs also create occasional entries regarding completed events on LinkedIn. In this way, those who failed to be at the event will be effectively encouraged to take part in it at the earliest opportunity.

Posts with photos and interesting videos showing the most important elements of a company event will also be a great magnet for new guests in the future.

Materials made can also be used for paid campaigns on social media.

Live broadcasts

When preparing your company’s event coverage on the internet, you must not forget to allow Internet users to watch the event via live broadcast on YouTube or Facebook.

Thanks to this, virtual guests who could not come to the place will participate in the corporate event. Live streaming is currently very popular and is used by a large number of companies.

In addition to live broadcasts, you can also create separate movies in which individual parts of the event will be reported. Short, concise films will certainly prove to be a hit.

It’s also a good idea to upload a movie with material from behind the scenes. To be able to professionally cover the entire festival for employees, it is worth considering employing a professional photographer and filmmaker – then all the materials from the event will be of high quality.