The main tasks of the marketing department in the company are to take care of its awareness and implementation of the company’s marketing strategy. These activities are aimed at increasing sales, growing the customers base and developing a solid brand on the market. The marketing department must also cooperate with the sales department to jointly develop the most optimal sales and service strategy. To achieve this in the context of ubiquitous digitalization, professional staff should be employed, including online marketing specialists like: SEO / SEM, e-mail marketing, social media, content marketing, graphic designers and more. Creation of such a team, with the current prevailing employee market, can be complicated and requires time, which may be crucial for smaller companies if the results are to be achieved as soon as possible.
A good solution for companies that can not create their own marketing department or need support for their own department is to draw up a contract with a marketing agency. This contract can be called outsourcing, that is, transferring part of the tasks to an external company. This kind of cooperation brings benefits in the form of lowering costs, improving service quality, streamlining and introducing innovative processes that will allow you to achieve better sales results. Marketing outsourcing can take a partial as well as a total form. With a complete form of cooperation, an external marketing department is created, which will prepare and implement a new marketing strategy of the company and will conduct advertising activities on a regular basis, constantly monitoring their results.
Partial outsourcing consists in delegating marketing tasks and commissioning new advertising campaigns, for example for a given service or product, as well as taking care of your social media service, making a website or creating promotional materials. In addition, individual tasks can be provided to various marketing agencies specializing in other areas of advertising. Both in full and partial form of cooperation, the agencies guarantee a high quality of cooperation, professionalism based on the experience and individual approach to the needs and requirements of the client.
The marketing department is the basis for stable company development. By allocating some of the company’s profits to online advertising, future growth and the chances to attract new customers are way bigger. Both solutions are worth considering, however, it is worth targeting outsourcing due to the above-mentioned benefits of such a form of cooperation. It is also possible to have a small, internal marketing department that will control the work of the marketing agency, which will allow you to maintain a certain independence and may turn out to be prospective when trying to expand your own business.