How lack of a responsive page (adapting to mobile devices) can spoil your business in the web

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How lack of a responsive page (adapting to mobile devices) can spoil your business in the web

responsywna strona internetowa

It is difficult these days to ignore the impact of mobile devices on the shape of the entire Internet. According to data for the 2017 year, more than 3.5 billion people used mobile devices when browsing the web – and this number is growing every year. The need to obtain information or get to know the offer of an enterprise is certainly one of the strongest arguments for adapting the website to mobile devices. The argument that is still ignored by many companies and which – due to the movement of Internet traffic from personal computers to smartphones and tablets – often has a negative impact on their results and sales.

Non-adapted to mobile devices page = weaker business results

It is obvious today, that a potential customer will quickly reject the solution that is uncomfortable for him. Small size font, problems with accessing to the function sections, graphics requiring magnification, page spreading – all these inconveniences, resulting from the lack of a responsive version of the portal, effectively discourage, in the blink of an eye sending a potential customer towards the competition. The competition offers perhaps a weaker offer than ours, but due to the mobile appearance adapted to mobile devices, it is easier to get to know. The effects can be quickly guessed – fewer visits to the website, fewer clients, lower profits. The lack of a responsive version is a risk of losing potential profits every day. Therefore, the design of the page, fully compatible with the screens of smartphones and tablets is so important today.

Sites that are not adapted to phone screens also harm us in positioning the site in Google search. Three years ago, the creators of the search engine, announced that websites that will not be prepared for mobile devices will be positioned lower in the search results. In the era of SEO marketing and the fight for a high position of the website (reflecting on the number of potential clients) in Google, it is not difficult to find a better reason to design the right page.

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Responsive version – higher profits

The lack of solutions for mobile devices is, therefore, one of the biggest online marketing sins we can commit these days when thinking of running a business in the web. Each new website, in order to ensure the right amount of entries – and hence a larger number of clients – must have its own responsive version today. If we want to build an appropriate – and above all effective in terms of website marketing – it is worth to ask digital marketing specialists for help. The ability to design websites for mobile is one of the basic services that a good marketing agency offers us. What’s more, we can outsource the entire design process to online marketing agencies or marketing freelancers specializing in this area. Without the right facilities, it is impossible to finally run effective online advertising.

Effective advertising on mobile devices

The short time a potential customer stays on the site, fewer entries and a lower position in the search engine, effectively reduce the chance for further development, spoiling your business. The Internet is today a powerful medium that can not be ignored. The best answer to the market’s needs is to create a transparent, user-friendly, mobile-friendly and a functional website. Most importantly – creating a website is not as expensive as it used to be, you can have a cheap and good site in one.

Michał z Adlancers.com
Michał z Adlancers.com
Specjalista ds. digital marketingu. W branży pracuje od ponad 5 lat. Specjalizuje się w kampaniach SEO i e-mail marketingu. Obejrzał Gwiezdne Wojny z 20 albo 30 razy. Uwielbia literaturę fantasy.